I help small teams do big things
I’m an Emmy award-winning creative executive and brand strategist with 20+ years leading marketing and creative for major media and entertainment companies.
Today, I work with purpose-driven organizations like yours to help clarify your story, build your image, to connect you with audiences that grow your impact .
Creating Impact
Here's how smart strategy, and on-brand campaigns built these social impact missions into measurable movements.
The Commodore Trail
Urban Trail Improvement & Stewardship Group
Challenge: Create awareness and support for Commodore Trail improvement efforts.
Approach: Worked with this team over a 2 year period leading marketing and communications that resonated with the community through local events, fundraising campaigns, and consistent social media presence.
Results: Clear messaging and consistent branding dramatically increased social following and mailing list, and brought credibility that drove next-level fundraising.
The Secret Garden Tour of Coconut Grove
Enviornmental Preservation Group
Challenge: Double Tour ticket sales with a small marketing budget.
Approach: Multi-pronged marketing plan that relied heavily on local, grassroots tactics and social media ad boosts.
Results: Strong branding and a hyper-local marketing presence drove a 200% increase in SGT ticket sales from past years and 200% increase in mailing list subscribers.
PL+US
Advocates for National Paid Family Leave in US
Challenge: Create a viral social media strategy to activate men to join in the fight for paid family leave.
Approach: developed a viral hashtag #dadvocate, to be the backbone of a campaign that the PL+US team could use to engage influencers, politicians, and brands.
Results: #Dadvocate motivated more men to join the conversation, including social influencers like Alexis O'Hanion, whose posts on the subject received millions of views. And the strategy led to a partnership with Dove Men +Care, which garnered major exposure for PL+US.
Let's Work On...
Brand Strategy
Workshops to help you find brand clarity, build strategies, and chart roadmaps that support your mission and fundraising goals.
Senior leadership, without the full-time hire.
For organizations that need strategic direction, and high-level creative thinking. I work alongside your team to guide brand, campaigns, and processes so everything connects and performs
Fractional
Creative Marketing Leadership
Fundraising & Event Campaigns
When you need visibility, engagement, or support for a key initiative, I develop the idea, strategy, and roadmap to make it happen.
Brand Communication Toolkits
I make sure that your small but mighty team has the digital tools and brand assets they need to easlity create on-brand communications.